My Case Studies

From Limited SaaS Store to High-Performance WordPress Ecosystem

Architected and executed the migration of a constrained SaaS storefront into a scalable, performance-optimized WordPress ecosystem tailored for health-tech and DTC growth.

Redesigned the platform from the ground up using a custom theme, translating complex Figma systems into a pixel-perfect, conversion-focused frontend. Implemented advanced technical SEO architecture, structured data, and scalable content frameworks to unlock organic visibility in a highly competitive biomedical niche.

Integrated Stripe payments, dynamic shipping logic, and documentation workflows to support both B2C and research-oriented orders.

The result is a modular, extensible WordPress architecture capable of supporting SaaS, DTC, and content-driven growth under a unified system.

High-Performance, Compliance-Ready WordPress Platform for a Multi-Location Healthcare Provider

Architected and developed from scratch a high-performance WordPress platform for Autism Diagnostics Lab, a U.S.-based medical diagnostics organization specializing in MDM™ (Microbial-Derived Metabolite) testing.

Designed a scalable WordPress architecture with Elementor integration, enabling non-technical medical staff to independently manage service pages, research updates, and location-specific content without developer intervention.

Implemented a comprehensive technical SEO strategy using Yoast SEO, including structured Schema.org markup for MedicalOrganization and LocalBusiness entities to support multi-location search visibility. Integrated OpenGraph metadata for optimized content sharing and brand authority.

Ensured regulatory alignment by deploying a GDPR/CCPA-compliant cookie consent system (CookieYes) and reCAPTCHA-protected forms to secure PHI-sensitive communication flows.

Optimized performance through WebP image conversion, server-side caching configuration, and frontend code refinement to maintain strong Core Web Vitals in an image-rich medical design environment.

The resulting platform balances medical credibility, regulatory awareness, performance engineering, and conversion-focused UX.

Enterprise-Ready WordPress Platform for a Scientific Research Company

Led the full redesign and migration of a biotechnology laboratory website from static design assets (Figma) into a scalable WordPress architecture tailored for scientific credibility, technical documentation, and B2B service acquisition.

• Custom Development: Built a pixel-perfect custom implementation using Hello Elementor as a lightweight base, extending it with Advanced Custom Fields (ACF) to create modular content systems, structured service pages, and a dynamic team directory powered by custom post types.
• Information Architecture: Architected a documentation framework for metabolomics and mass spectrometry services, enabling structured publishing, SEO indexing, and research-focused content expansion.
• Performance & Security: Implemented performance optimization, advanced caching, security hardening, and email/domain authentication (SPF, DKIM, DMARC) to ensure enterprise-grade reliability.

Outcome: The final system empowers the client’s internal team to independently manage technical content, service pages, and research articles without developer intervention.

Transformed a design-centric biotech website into a structured WordPress architecture capable of supporting:

• Scientific documentation scaling
• Technical service landing pages
• Research content indexing
• Lead generation for B2B biotech clients
• Long-term organic SEO growth

The architecture balances scientific credibility with conversion-driven UX, positioning the company competitively within the metabolomics and analytical services industry.

High-Performance WordPress Platform with Booking System & Scalable Local SEO

Architected and implemented a full redesign and migration of Smile4Pet’s service website into a scalable WordPress ecosystem tailored for local healthcare services across Connecticut, New York, and Massachusetts.

Translated a Figma redesign into a pixel-perfect WordPress implementation using a lightweight Hello Elementor foundation, extending it with custom PHP, CSS, and JavaScript to preserve design fidelity without bloating the plugin stack.

Designed a modular content architecture using Advanced Custom Fields to power Custom Post Types for Portfolio (Before/After gallery), Reviews, and Blog content. Built custom archive and loop templates to support SEO-friendly indexing and high engagement.

Integrated a booking system (Setmore) and secure inquiry workflows with Google reCAPTCHA and WP Mail SMTP to ensure reliable appointment flow and email authentication (SPF, DKIM, DMARC).

Implemented local SEO architecture using Yoast SEO, structured service pages, optimized location signals, and analytics integration to drive measurable booking growth.

The result is a conversion-focused, mobile-first WordPress system designed to scale service expansion across multiple states while remaining easily manageable by non-technical staff.

Pixel-Perfect Figma-to-WordPress Implementation with Performance & Conversion Optimization

Architected and implemented a fully responsive, high-performance WordPress build based on a high-fidelity Figma prototype for a local service business model.

This project demonstrates structured frontend engineering using Elementor Pro on a lightweight WordPress foundation, ensuring 100% visual fidelity while maintaining performance and scalability.

Rather than relying solely on visual builders, extended Elementor layouts with custom CSS to maintain pixel-level accuracy, responsive precision, and reduced dependency on third-party plugins.

Designed the site architecture specifically for conversion-driven local service workflows, including clear CTA hierarchy, service segmentation, trust-building UI patterns, and mobile-first layout optimization.

The result is a scalable WordPress template architecture adaptable to contractors, home services, and multi-location service businesses.

Modernizing an 80-Year Family Business with a Performance-Optimized WordPress Platform

Led the full migration of a legacy static HTML website into a scalable WordPress architecture for a fifth-generation, family-owned upholstery business with over 80 years of market presence.

The project required preserving brand heritage and visual identity while modernizing usability, SEO structure, and long-term maintainability.

Rebuilt the site using WordPress with Elementor Pro on a custom AB-Inspiration foundation, implementing a structured content framework that allows the business owner to independently manage pages, edit service descriptions, and process inquiries without touching code.

Enhanced UX and conversion pathways by introducing a persistent floating “Contact Us” CTA, detailed inquiry forms, and embedded Google Maps with direction links across service pages.

Implemented foundational SEO architecture with Yoast SEO, semantic heading structure, and improved internal linking to strengthen local search visibility.

Configured hosting, domain, DNS records (SPF, DKIM, DMARC), and email reliability to ensure professional communication and domain authority.

The result is a modern, scalable WordPress system that respects legacy design while enabling operational independence and measurable business growth.

This project demonstrates expertise in legacy re-platforming — transforming static HTML sites into scalable WordPress ecosystems without sacrificing brand continuity.

Delivered:

• Preservation of historical brand identity
• Modern UX & conversion structure
• Local SEO technical foundation
• Operational independence for non-technical owners
• Secure email and hosting configuration

The migration illustrates the ability to bridge legacy systems with modern WordPress architecture in a performance-aware and conversion-focused manner.

Custom WordPress & WooCommerce Infrastructure for Education & Immigration Services

Designed and engineered a fully custom WordPress platform for Australian Standard Pty (EDUAU), an education and immigration consulting company serving Australia and New Zealand markets.

Built the system from the ground up using Elementor and ACF Pro, developing a scalable architecture capable of supporting content-heavy educational resources alongside transactional WooCommerce services.

Architected a custom product and booking infrastructure within WooCommerce, implementing dynamic pricing logic and structured booking flows tailored to consultation-based services. The solution balances content authority, service credibility, and e-commerce conversion.

Developed a modular content system powered by Advanced Custom Fields, enabling structured landing pages, service hierarchies, and scalable SEO content expansion.

Implemented security hardening, technical SEO optimization, and performance enhancements to ensure the platform operates as both a marketing engine and a transactional service system.

The result is a secure, extensible WordPress ecosystem combining e-commerce, booking logic, and scalable content architecture within a unified platform.

Scalable WordPress & WooCommerce System with Advanced Filtering, Automation & Payment Infrastructure

Architected and developed a fully automated WooCommerce e-commerce platform for THE LOOP, a modern clothing and lifestyle brand.

Translated a high-fidelity Figma design into a production-ready WordPress build using Woodmart as the base framework, extending it through a Child Theme with custom PHP, CSS, and JavaScript to maintain performance and long-term maintainability.

Engineered advanced AJAX-based product filtering, dynamic product variations (sizes, attributes), and custom checkout enhancements to streamline the purchasing experience across desktop and mobile devices.

Integrated multiple payment gateways (YKassa, installment payments via Dolyame) and shipping services (CDEK), alongside stock synchronization with MoySklad and transactional email infrastructure (SPF, DKIM, DMARC). The entire commerce workflow was designed for automation and operational scalability.

Implemented technical SEO architecture, caching strategies, structured product data, and performance optimizations to support traffic growth and conversion stability.

The result is a scalable, automated WooCommerce system combining performance engineering, conversion optimization, and backend integration infrastructure.

Lean, Conversion-Optimized WordPress E-commerce Platform with Custom Code Architecture

Architected and developed a minimalist WooCommerce store for DOMA®, a premium interior fragrance brand, with a focus on performance, scalability, and long-term maintainability.

Built the platform from scratch on WordPress using a lightweight Hello Elementor foundation, implementing a mobile-first structure and a modular content system designed for non-technical content management.

Rather than relying heavily on third-party plugins, engineered a centralized custom-code architecture using bespoke PHP, JavaScript, and CSS. This approach minimized plugin footprint, reduced server requests, and ensured the backend remained as clean and lightweight as the frontend aesthetic.

Implemented advanced AJAX product filtering, wishlist functionality, custom checkout field logic, and optimized payment and shipping workflows (Robokassa, CDEK) to create a frictionless purchasing experience.

Configured email authentication (SPF, DKIM, DMARC), caching strategies, and technical SEO (Yoast SEO, structured data) to support secure transactions and long-term organic growth.

The result is a scalable, high-performance WooCommerce ecosystem that aligns brand aesthetics with backend engineering discipline.

Full Online Transformation of Natalia Shatikova’s Accounting School

Architected and developed a fully automated WordPress-based Learning Management System for Natalia Shatikova’s Expert Accounting School, transforming an offline educational business into a scalable online revenue platform.

The project required designing a unified ecosystem that combined:

• marketing funnels (conversion landing pages)
• secure WooCommerce checkout infrastructure
• LMS content delivery and student progress tracking
• certificate generation and gated access control

Built on top of my custom WordPress theme (AB-Inspiration), the platform integrates WooCommerce for course sales and WP Courseware as the LMS engine, enhanced through custom PHP extensions and CSS modifications to expand native LMS capabilities.

Converted Figma designs into a fully responsive, pixel-accurate WordPress implementation using Elementor PRO, ensuring modular content blocks for non-technical management.

Implemented payment gateway integration (Robokassa), user authentication flows (Theme My Login), secure email infrastructure (SPF, DKIM, DMARC), and server-level caching for performance optimization.

The result is a fully automated educational platform where course enrollment, payment processing, content access, and student progression operate within a cohesive and scalable WordPress architecture.

WCAG-Compliant Non-Profit Website with Automated Donations & Appointment Workflow

Architected and developed a mission-critical WordPress platform for “Radost Moya,” a social assistance center supporting families and children in crisis situations.

The project required balancing limited nonprofit budget constraints with long-term sustainability, accessibility compliance, and operational automation.

Designed and built the platform from the ground up using a lightweight WordPress architecture based on Hello Elementor, ensuring clean performance and ease of content management for non-technical staff.

Implemented a fully integrated online donation system (Layka) with secure form handling, sponsor onboarding flow, and transactional email configuration. Additionally integrated appointment scheduling functionality to streamline communication between families and the organization.

Developed custom post types for staff profiles and program initiatives to create a scalable content structure that allows internal staff to independently manage and update information without developer intervention.

Configured email authentication (SPF, DKIM, DMARC), reCAPTCHA security layers, caching, and technical SEO to ensure reliability and discoverability.

The platform was built with accessibility best practices aligned with WCAG 2.1 AA principles — including semantic markup, contrast compliance, keyboard navigation compatibility, and screen reader awareness.

The result is a sustainable digital infrastructure that supports fundraising, outreach, and community trust.

Custom Theme Architecture with Integrated Event Booking & Reservation System

Architected and developed a fully custom WordPress platform for Dacha Gromova — a historic cultural monument located in central Saint Petersburg.

The project required combining heritage-focused visual aesthetics with modern reservation infrastructure. Built the platform from the ground up using a custom WordPress theme, translating high-fidelity Figma designs into a production-ready, pixel-perfect implementation.

Developed a structured content architecture with custom templates to manage:

• historical information
• cultural programming
• event announcements
• venue rental bookings

Integrated a robust event calendar and booking system allowing visitors to reserve tickets or event participation directly through the website. Engineered clean frontend layouts supported by custom PHP, CSS, and JavaScript for long-term maintainability and performance.

Configured donation capabilities to support cultural preservation initiatives and implemented accessibility-aware markup aligned with WCAG best practices.

The final system bridges cultural storytelling with modern event automation.